About Eve – My Story
“I created About Eve – a brand for women who want to stand out without ever needing to shout.”
About Eve Wales grew from my lifelong love of making clothes. When I first entered the working world and couldn’t afford the quality pieces I longed for, I began creating my own—what started as necessity, soon became a passion.
That passion stayed with me through motherhood, when I designed children’s clothing under my first label, An Original by Eve Lynn—named after my mum, whose style, warmth, and creativity still guide everything I do.
After nearly 30 years in senior management and running successful businesses, I found my way back to what feels most natural to me: designing beautifully made clothing for confident, mature women who value quality, individuality, and timeless style.
Every piece I create is thoughtfully designed, quietly distinctive, and made with care to be worn and loved.
